Regional Trade Marketing Manager



About Company

Multinational FMCG company (food)


Trade Marketing Manager (TMM) is responsible for all trade marketing activities within LKA and Traditional Trade including promotional plan development and budget management


TM activities:

  • Leading of annual promo activity grid development for Traditional trade (TT) and participation in annual MT promo activity grid development as parts of annual National Trade Marketing Plan

  • Participation in trade promo procedure updates following category/ channel strategy development.

  • Inputs into communication of annual TM promo activity grid to sales department (LKA part and Traditional trade)

  • Providing timly and efficient implementation of annual TM promo activity grid in LKA and TT in accordance with set KPI, control execution and results analysis

  • Providing of national TM standards compliance in Trade marketing agreements with local key accounts

  • Participation in development and execution of regional development plans aimed at identifying additional sources of growth in region

  • Implementation of integrated approach to trade promo activities for pre and post promo evaluation. Implications assessment and development of recommendations based on results of channel trade promo evaluation results


  • Estimation of Trade marketing budget to insure complex TM support, preparation of TM budget split within the confirmed amount for local key accounts, traditional trade activities and local regional activities

  • Follow and control TM budget execution, audit and evaluation of TM investment efficiency by LKAs, for traditional trade and within local budget

Field visits


  • At least 2 years of practical experience in trade marketing

  • People management experience

  • Strong organization skills, team working skills, communication skills

  • Analytical skills

  • English – upper-intermediate


Alesya Shpigotskaya

Mail: shpigotskaya@csc-hr.ru