Regional Trade Marketing Manager



О компании

Multinational FMCG company (food)


Trade Marketing Manager (TMM) is responsible for all trade marketing activities within LKA and Traditional Trade including promotional plan development and budget management


TM activities:

  • Leading of annual promo activity grid development for Traditional trade (TT) and participation in annual MT promo activity grid development as parts of annual National Trade Marketing Plan

  • Participation in trade promo procedure updates following category/ channel strategy development.

  • Inputs into communication of annual TM promo activity grid to sales department (LKA part and Traditional trade)

  • Providing timly and efficient implementation of annual TM promo activity grid in LKA and TT in accordance with set KPI, control execution and results analysis

  • Providing of national TM standards compliance in Trade marketing agreements with local key accounts

  • Participation in development and execution of regional development plans aimed at identifying additional sources of growth in region

  • Implementation of integrated approach to trade promo activities for pre and post promo evaluation. Implications assessment and development of recommendations based on results of channel trade promo evaluation results


  • Estimation of Trade marketing budget to insure complex TM support, preparation of TM budget split within the confirmed amount for local key accounts, traditional trade activities and local regional activities

  • Follow and control TM budget execution, audit and evaluation of TM investment efficiency by LKAs, for traditional trade and within local budget

Field visits


  • At least 2 years of practical experience in trade marketing

  • People management experience

  • Strong organization skills, team working skills, communication skills

  • Analytical skills

  • English – upper-intermediate


Alesya Shpigotskaya

Mail: shpigotskaya@csc-hr.ru